Deceased Information


    Sally Freedman

  • AGE



    Thursday, January 26, 2023 (Before Sunset)


    Sunday, January 29, 2023


    3:30 PM


    Meeting ID: 865 8133 9415

    Passcode: 059142



    Sally Beinhorn Freedman, 73, of Atlanta, Georgia, passed away peacefully on January 26th, 2023 with the love of her life, Jeffrey, by her side.

    Sally grew up in a close-knit family in Miami, Florida, and was a proud graduate of Miami Edison High School. She then attended the University of Tennessee and moved to Atlanta as a young woman.

    Always the last to leave a party, Sally had countless friends and remembered everyone’s birthdays and other special events. Her kindness, wit, and big, bright smile won everyone over. She would say "Your family are your friends and your friends are your family."

    Sally worked in the promotional products business, which she loved because it brought out her creativity and allowed her to work with people, which she also loved. She ran a successful business of her own for decades.

    Sally enjoyed staying active and exercised almost every day. She always knew what was happening around town and often visited the High Museum, galleries and art festivals. Volunteering with One Good Deed and Second Helpings Atlanta made her happy and her service with both organizations helped so many others.

    Sally had a lifelong love of travel. She explored Russia, Japan, and all over Europe. She also traveled the US, visiting beautiful places like Sedona and Hawaii with Jeffrey, and loved to take cruises with her family and friends. 

    Sally is predeceased by her beloved parents Lois and Irv Beinhorn, and sister Luci. She is survived by Jeffrey Geismar, Rachel Geismar (husband Paul Dorfman), and her grandson Elijah, whom she adored.

    Donations may be made in her memory to Second Helpings Atlanta.


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Sally Freedman

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  • Michele Mindlin

    Although I did not know Sally for a long time, she became a friend at Holbrook. I enjoyed her, having meals with her and just chatting. I know she very much loved her family as she was always talking about them and her beloved Jeffrey. I was shocked to learn of her passing and only wish I could have attended the service. I know she will live in your heart forever. Michele Mindlin.

  • Paul Hooper

    Many great memories of Sally, her life and our friendship! RIP Darlin’. ??????

  • Robyn Spizman

    Jeffrey we send to you and your family our deepest condolences. Sally lived her life just like her nickname “Sunshine” as she spread light and endless kindness everywhere she went. May her beautiful memory be a blessing. She will be deeply missed.

  • Karen Connors

    Jeffrey, Sally and I became friends at LA Fitness. We shared books, had coffee and lunch. She was so much fun. I was delighted to be friends. Then three years ago we moved to St. Simons. I am so sorry to hear of her passing and your loss. You are in my thoughts. Karen Connors

  • Lori and Lee

    The only way to have a friend is to be one (Ralph Waldo Emerson) Sally was the champion of them all. Forever happy. Forever smiling. Forever loving. Will miss our many chats and laughter.

  • Cynthia Truesdel Mitchell

    Sally was known to her friends as "Sunshine." Her smile would light up any room, and her loving, positive outlook on life never wavered, even in illness. She was a dear and beloved friend, and I am heartbroken at her loss. Sending love to Jeffrey and prayers for comfort. I will miss you, Sunshine.

  • Elaine Platt

    Jeff, Sending sincere condolences to you and the family. Sally and I met and became instant friends at The University of Tennessee. Always one fir a good time and to be surrounded by people. May Sally rest in peace and her memory be for a blessing.

  • Judy Jay

    I first met Sally back in Buford Hwy days. We were both in the promotional products business. Always with a smile on her face. RIP Sally

  • Doris FrankSally

    Sally, you came into my life, when you moved into Holbrook! You were so caring, sweet and kind! You made us all love you! Now you are gone, we miss you! Rest in peace dear friend!???

  • Les Cahn

    Jeff our sincere condolences on Sally’s passing. She’ll be sorely missed by everyone that knew her. We know how much you are hurting right now, but hope your memories of all those good years gets stronger over time.

  • Carla Chute

    Jeffrey, I am so very sorry for your tremendous loss. My heart hurts. Sally (and you) have been my close friends for more than 30 years. I am so grateful for Sally and for our friendship through the years. We had such fun together and have been connected at the heart. You have been a wonderful loving and life long partner to Sally and have taken such good care of her… especially these last hard years. She’s now at rest and may you, Jeff, find comfort in knowing you were the love of her life and you did everything you could to show her how much you truly loved her.

  • Michael Tutelman

    Jeff sorry to hear about Sally. My deepest condolences to you and her family.

  • Wayne Rich

    Jeff I am so sorry to hear about Sally. My deepest condolences to you and the family. I will reach out to you later today.

  • Larry Soifer

    Jeff. So sorry. Sally was one of the nicest people we knew. Kathy and I are thinking of u.

  • Susan Rifkin

    Jeff, David and I send our sincere condolences. Sally was a sweet kind heart and always had a smile even after her health had changed. You can be comforted now as she is no longer struggling. You were an amazing partner to her. May only fond memories flood your heart now.

  • Jeffrey M. Kamin

    I am sorry for your loss and my sincere condolences.

  • Ann Willen

    Jeffrey, my heart is broken. I can't believe this news. I spoke with her recently on the phone & was planning to go see her new home. We have been friends for around 55 years & in the past, for years before she got sick, we would take each other out to lunch for our birthdays every year. I will miss her beautiful smile, her sense of humor & just miss my Sally Poo. I am so sorry for your loss & my thoughts & prayers are with you .

  • Alyson Silverman Zonitch

    Jeffrey, My heart is broken with the sad news of Sally's passing. I hope you will be comforted in the coming days by the outpouring of Love & Support from family & friends. May Sally's memory be for a BLESSING. With love, Alyson